Airtel calls it ‘old wine in a new bottle’
Barely a week after the Telecom Regulatory Authority of India (Trai) asked Reliance Jio to withdraw its complimentary offer, the telecom operator on Tuesday announced a new plan of 1 GB 4G data for three months at Rs 309 for its Prime members.
Rival Airtel, however, dubbed it as a case of “old wine in a new bottle.”
Announcing its new offer, Jio said under the Rs 309 plan, it would provide “unlimited SMS, calling and data (1GB per day at 4G speed) for three months on the first recharge”. For Rs 509, the company is offering unlimited SMS, calling and double the data (2GB per day) for three months on the first recharge.
“Considering the special benefits that are available to Jio Prime members, customers who were unable to subscribe to Jio Prime for any reason can continue to do so by paying Rs 408 or Rs 608 (Jio Prime and recharge price) to avail these benefits,” said Jio in a statement.
The benefits of the plan would be available right away. Jio customers who have not got their first recharge, need to do so by 15 April.
Objecting to the offer, incumbent Bharti Airtel hoped that the “authority (Trai) will act against this provocative disregard of their direction”.
“We are surprised to see what Jio is doing. It violates the spirit of the Trai directive and essentially continues with a similar plan now masquerading under a different name. This is a classic example of old wine in a new bottle,” an Airtel spokesperson said.
Stating that the industry was in a “very weak” position and “continues to bleed”, Airtel said the financial impact that telcos are seeing does no good to customers, in the long term.(readmore…)