Taking on Jio: Now Vodafone to offer 4G smartphones for Rs 2,899

Vodafone has forged a partnership with Micromax, wherein customers can own a 4G smartphone for Rs 999


Today’s Paper : As the incumbent operators look to take on Reliance Jio and retain their customer base for feature phones, they are forging partnerships with handset makers so as to make smartphones affordable and within reach of a large section of society.

After Airtel, which has tied up with Karbonn to come out with a smartphone for an effective price of Rs 1,399, Vodafone has also forged a partnership with Micromax, wherein customers can own a Vodafone 4G smartphone for Rs 999.

According to the Vodafone offer, existing and new Vodafone customers will have to buy the Micromax Bharat-2 Ultra smartphone by paying Rs 2,899 and if they recharge at least Rs 150 per month for 36 months, Rs 1,900 will be returned as cashback.

At the end of 18 months, users will receive a cashback of Rs 900 and after another 18 months, a cashback of Rs 1,000, in their Vodafone M-Pesa wallets. Vodafone has not provided a specific plan for the Micromax offer and people buying the device can recharge with existing offers of the company.

As the company is targeting feature phone users, who usually recharge with amounts starting at Rs 10, Vodafone has allowed the flexibility for users to choose recharges of any denomination but to avail the offer, a minimum of Rs 150 should be spent in a month, or Rs 2,700 in 18 months.

Avneesh Khosla, associate director — Consumer Business, Vodafone India, said, “Through our partnership with Micromax, we have democratised 4G smartphones at a price of under Rs 999. This will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one.”

IMC 2017: Sunil Mittal and Mukesh Ambani in sync to make India a digital society

Idea Cellular MD emphasised that about 900 million Indians use 2G networks for connectivity and spend Rs 80-100 a month

Sunil Mittal, Mukesh Ambani

IMC 2017 : The first edition of the India cellular Congress, that kicked off on Wednesday in Delhi, turned out to be a showstopper as the two biggest opponents in the telecom enterprise — Reliance chairman Mukesh Ambani and Bharti leader Sunil Mittal — shared the same level and spoke in similar language to make digital India a achievement tale. while Ambani and Mittal cited every other as “desirable buddy” and bonded on stage, the target audience, which includes government and enterprise representatives, watched in wonder. Reliance Jio and its “predatory pricing” turned into saved at the side for some time. |Today’s Paper

The common subject for which the 2 industrialists agreed to return to the identical platform turned into their backing of government’s signature campaign virtual India, to attach every citizen of the u . s .. The fierce opponents admitted that to serve the 1.3 billion human beings of India, who are going to devour and use digital media, absolutely everyone has to paintings together.

Ambani said, “We must damage silos and forge partnerships. No corporate, nor the government, can do it on my own. together, we can acquire the inconceivable.”

The perspectives of Ambani discovered an echo in Mittal’s speech. He generic that even though they compete head-on, organizations need to collaborate and share infrastructure. “you have a high Minister and a government this is dedicated to the use of virtual structures to serve the society, and this aggregate offers me wish that India will become one of the main telecom markets at the globe. truly, as Mukesh (Ambani) mentioned, one of us can’t do it by myself, we all should come together. even as we compete head-on for the benefit of customers, we need to collaborate among ourselves, use not unusual towers, not unusual fibre, submarine cables,” Mittal said. | Readmore…

Jio effect? You could soon buy a 4G feature phone only for Rs 1,500

Prices of 4G feature phones currently start at about Rs 3,000


Last year, Mukesh Ambani’s Reliance Jio disrupted the telecom space with extremely affordable 4G tariffs. The company seems to be geared to continue its disruptive streak by launching low-cost feature phones that, apparently, will do away with the need for smartphones.

Business Standard in January had reported that Reliance Jio was considering to launch 4G VoLTE-ready feature phones that would cost around Rs 999, with access to Jio’s high-speed 4G internet, the Jio digital store and play music.

According to a report published by The Economic Times on Tuesday, Chinese mobile chip maker Spreadtrum Communications has said it is working on reducing starting prices by at least half from the current levels, which might bring the 4G feature phone prices down to Rs 1,500.

Shanghai-based Spreadtrum Communications has a two-year old partnership with Reliance Industries Ltd and has powered its affordable LYF Flame 5 smartphone.

Reliance Jio Infocomm is understood to be in talks with Chinese contract manufacturers like Techchain, FortuneShip and Uniscope to explore manufacturing of 4G VoLTE feature phones, said a Financial Express report.

Prices of 4G feature phones from home-grown manufacturers such as Lava and Micromax start at about Rs 3,000. Both these handset makers, besides Karbonn, plan to reduce prices of such phones further. Reliance Jio Infocomm is also planning to bring in affordable 4G VoLTE feature phones through its sister retail firm that may be priced under Rs 1,500, according to people aware of the matter, further said the ET report.|READMORE…

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