IPL media rights: Winner Star TV will now have monopoly over cricket

Star walked away with all the rights and full honors, laying claim to 300 days of cricket over 5 years, at a price tag about Rs. 54.5 crore a match

(From L to R) BCCI President C K Khanna with Star India Chairman & CEO Uday Shankar and Member of Committee of Administrators (BCCI) Diana Edulji at the auction for IPL media rights in Mumbai on Monday. Photo: PTI

Today’s Paper :  The CEO of the BCCI, Rahul Johri, had predicted before the IPL media auction that the rights would fetch Rs 18,000 crore. He was not far wrong. The winner, Star TV, on Monday picked up the 5-years broadcast and digital rights for an eye-popping Rs16,348 crore to stump out incumbents Sony who held the rights of the IPL since its very inception 10 years ago, having bid Rs 8,200 crore in 2008.

The initial tender documents had been picked up by 24 entities: Star India Pvt. Ltd., Amazon Seller Services Pvt. Ltd., Followon Interactive Media Pvt. Ltd., Taj TV India Pvt. Ltd., Sony Pictures Networks Pvt. Ltd., Times Internet Ltd., Supersport International (Pty) Ltd., Reliance Jio Digital Services Pvt. Ltd., Gulf DTH FZ LLC, GroupM Media India Pvt. Ltd., beIN IP Ltd., Econet Media Ltd., SKY UK Ltd., ESPN Digital Media (India) Pvt. Ltd, BTG Legal Services, BT PLC, Twitter Inc., Facebook Inc., DAZN / Perform Group, Discovery, Yupp TV, Airtel and BAM Tech and Oath (Yahoo). Of these, only 14 showed up yesterday at the auction. Prominent amongst those missing were e-commerce giant Amazon and microblogging site Twitter. Also missing from the lineup were Discovery, Yahoo and ESPN Digital. Group M, the media buying company, who were expected to bid on behalf of a consortium of clients, gave it a miss.

The highest bid for the broadcast rights came from Sony Pictures Network. They bid Rs 11,050 crore. The highest bid for digital rights came from none else but Facebook who placed an offer of Rs 3,900 crore. Telecom operators Airtel and Reliance Jio were not far behind Facebook, bidding Rs 3,280 crore and Rs 3,075 crore, respectively. Star actually lagged in each category bid, offering Rs 6,196 crore for broadcast rights and a mere Rs 1,443 crore for digital rights. But eventually, Star proved to be the smartest bidder, and a winner, with a global bid of Rs 16,348 crore that beat the sum of the highest bids in individual categories which totaled Rs 15,820 crore. Star walked away with all the rights and full honors, laying claim to 300 days of cricket over 5 years, at a price tag about Rs 54.5 crore a match. | Readmore…